Artists Fight Back Against the Environmental Crisis: Sowing the Fruit That Fell on Newton's Head

In 2015, creative and campaigner Gustav Metzger launched one of his ultimate important works. Known for introducing auto-destructive art, Metzger had dedicated his life to addressing global challenges from peace activism to ethical eating. Via a concise video message, he requested support for a global day of action to remember nature.

“I call upon you for your involvement in this global appeal for a day of action to reflect on the environment on the fourth of November, 2015,” he stated, urging makers and thinkers to resist the continuing disappearance of living beings. “The mission is to make audiences aware of the diversity and intricacy in nature 
 and by doing so art will enter territories that are fundamentally innovative.”

The Birth of Environmental Reflection

In this way the environmental art day was established, a day when cultural practitioners throughout Britain developed works to the ongoing environmental crisis. One of the curators, who cared for Metzger in his later life, remembers his sense of urgency. “He had a strong sense of urgency for him at the close of his days,” she says. “I urged him – don’t delay. Let’s not wait for funding or for anyone to approve this. We should proceed.”

After Ten Years

Ten years later, the project hasn’t quite triggered the broad uprising across the arts that Metzger had hoped for, but Joelson believes its impact can still be felt in initiatives like cultural advocacy groups and Extinction Rebellion, as well as in how makers handle the sustainability of their methods. This is the reason she is restaging it to mark its ten-year mark. Included in the 18 lead artists involved this time are Yu-Chen Wang and Anya Gallaccio. All participants have created visual art, made video appeals, and created artworks set to be unveiled on November 4, 2025.

Sowing Change

In conversation with Anya Gallaccio, she is on site in a rural area, assisting with planting apple trees that will develop into a spiral-shaped orchard. Collaborating with schoolchildren, her project is somewhat artistic and half educational workshop. She describes, the preparation and sowing sessions have already incorporated learning about measurements (spacing the planting intervals), science (studying the hereditary traits), and history (tracing the journeys of how different apples came to the UK).

A lot of the apples were picked because they’ve got funny names such as the Duck’s Bill. We have one apple that produces scarcolored sap

“A lot of the apples were selected because they’ve got funny names such as the other unusual varieties,” she explains. “We have one apple that ‘bleeds’ scarlet-colored sap. Each has histories attached. The decio apple was imported by the Romans. The local breed is the apple that fell from a tree and struck Isaac Newton’s head.”

Gallaccio wanted the children to be more actively aware of nature and the power we have over it. “For a lot of them, apples were just things you find in a supermarket, so I was prompting them, when they go shopping, to check the packaging and see what they’re called and their origin. Ideally it reads Kent!”

Cultural Projects Across the Country

Within the city, a participant’s Book of Loss will include attendees exploring a major gallery on a quest to find the frozen formations that have been vanished in the past decade. Every ice sheet will be drawn on the gallery’s windows and walls using special pens. Each discovery, a alert will occur and a recitation will be performed to commemorate that individual formation.

Meanwhile, up in a northern town, an artist will be hosting a public show about our separation from nature, as well as hosting a communal feast, prepared with organic, local produce. Over in Newcastle, Uta Kögelsberger is sharing her environmental performance, in which community vocalists embark on a mission to use music to heal flora in a local park.

Children’s Voices

Similar to other artists, a featured creator will be collaborating with schoolchildren – on the day itself she is aiming to decorate Cambridge’s Kettle’s Yard in youth creations that document their hopes and fears for the tomorrow. “Youthful expressions are impactful because they’re not as trammelled as adults’,” she says in her call to action video. “The contributions of youth to the world is something truly special and it may provoke a feeling of duty from us all. Kids are unbiased. They have fears about the future. But it isn’t meant to be about anxiety – it should be about optimism and our responsibility that they get a future.”

Memorials and Memory

Paul Harfleet’s work also connects with children. Drawing on past experience, his feathered initiative involves drawing birds and then embodying them – and for the event he is intending to address a local symbol. He is also staging a guided walk of the city, stopping at places that have been part of his ongoing series over the past twenty years. The project began when he faced three incidents of homophobic abuse on a single day. To counter this, Harfleet decided to place a bloom at the site of each occurrence and document it – the project has since grown to cover events shared by other people across the world. “The flowers remain there but they don’t often last,” says Harfleet. “Apparently wildlife enjoys them, so they’re a very temporary memorial.”

The artist selected the flower not just for the clear connection – it has long been a term of homophobic abuse – but also because its origin is the French verb, penser, to think. “It became associated with a man who is thoughtful, and that, of course, is a terrible thing,” he says.

The project on 4 November is to place blooms at fresh spots and also refresh the memorials in places he has honored before, all the while talking to those on the itinerant journey about the occurrences and his personal experiences. “We’ve seen quite a few following earlier installations,” he says sadly.

Advancing Positively

The artist wishes his work – and

Crystal Wiggins
Crystal Wiggins

A gaming technology analyst with over a decade of experience in slot machine design and industry research, passionate about innovation.